Your brand is more than a logo. It’s also more the colours, fonts, patterns and photos that accompany a logo. A brand is all of that but more importantly, is the story, personality, and strategy that supports the visual identity. No matter where your brand is in it’s journey, I have the skills and experience to help take your brand to new heights.
A logo doesn’t stand on its own, it’s the front face of a visual identity and I’d be doing you a disservice by designing you ‘just a logo.’
Included in Visual Identity Lite:
A Visual Identity is the visual elements that effortlessly work with your logo to create a strong visual identity. It includes things like a colour palette, typography, photography, patterns, layout, icons, textures, illustrations and more! No two visual identities are ever the same, each one should be tailored for the brand it supports.
Included in Visual Identity:
Everything in Visual Identity Lite +:
Everyone likes a story, we remember stories far better than a list of bullet points. A Brand Identity tells the story of your brand. If your brand was a person, it would be how they sound, how they look, how much attention they command when they walk into a room.
Building a good brand identity is an involved process, one where we’ll sit down and discuss what your company is, who it’s to serve and the goals you want to achieve. I’ll take notes, a lot of notes, and ask a lot of questions. This will help build the foundation of your story and together, we’ll build from there. At the end, you’ll have a fully formed documented brand that will resonate with the audience you need and a document that will act as a roadmap for all of your communication needs.
Included in a Brand Identity:
Everything in Visual Identity Lite and Visual Design but we take a step back and start with some deep conversations into the foundational concepts that make your brand unique:
All of this will be documented, outlined and presented in a digital brand book with all visual elements provided in common file formats.
Sometimes a logo or brand you’ve been using no longer has the impact it once had. It’s helped you build your business to a point, but needs a little something to help you in the next chapter of your business.
A logo or brand refresh can do wonders to reinvigorate how a brand is perceived by not only you, but your ideal clientele. Whether it’s a subtle tweak to some curves, adjusting the colours away from a dated palette or finding a new typeface you can feel excited about, I can help refine and redesign your brand.
