Associated labels wanted to communicate that their company was more than bland labels. Having expanded into shrink sleeves and packaging, they wanted a vehicle wrap for their sales representative that stood out from the competition and acted as a statement piece, eschewing the typical corporate design of filling the space with an over abundance of information.
The wrap needed to be full coverage, bright and certain to turn heads rolling down the street or parked in a customer parking lot. After a few concepts were presented, the client favoured an idea of explosive sprays of colour as a backdrop with a simple presentation of the company logo and basic contact information overlayed overtop.
Client: Associated Labels
Role: Graphic Designer, Production Artist