A musical built around the idea of musical instruments created from repurposed objects. I was hired to created the initial branding, posters, program and advertising for the initial run of the musical during the Vancouver Fringe Festival.
The logo evokes a built up look that calls back to the concept of the instruments themselves; blocks of differently scaled text nested together to form a whole.
Working with photography commissioned by the client I created custom designs used across various media channels to promote the musical.
Starting with the poster and program, the initial designs were adapted to work for print ads in local arts and culture magazines, postcards, as well as targeted web ads in a variety of sizes.
Client: Paul Snider
Role: Graphic Design