The Bentall Centre Athletic Club was looking to liven up their fitness facilities with some super-sized graphics for their walls. They wanted full wall graphics that would appeal to their upscale Vancouver clientele. Graphics were to cover the entrance stairs, yoga room wall, locker wall, and a long hallway wall opposite the squash courts.
Sourced photos were modified to make for more dynamic images. Colour changes were completed to tie the photos together. The focus on the background models was softened to bring attention to the foreground model. The cycling image was created using two highly modified photos.
Client: Ivanhoé Cambridge (through Ampco Grafix)
Role: Graphic Designer
Year: 2013
