Tim Hortons was looking to refresh their much loved Community Cruisers that bring coffee and baked goods to community events and youth sporting events.
Using a general concept and provided photos and logos, a basic concept was developed and refined to create a friendly wrap that was adaptable enough to look good on multiple vehicle colours.
The design was developed into a kit that distributed to regional areas throughout western Canada (Manitoba to British Columbia) and wrapped locally onto company vehicles.
Client: Tim Hortons (through SuperGraphics)
Role: Art Direction, Graphic Design, Prepress
Year: 2010
